Why every business – Big or small – Can benefit from PR
From press coverage to online buzz, Cambridge PR agency May-Fifteen explains why PR isn’t just for the big players.
When people think of PR, they often picture glossy magazine features, big-budget campaigns, or celebrity endorsements. But the truth is, PR – both traditional and digital – is one of the most versatile tools available to businesses of every shape and size.
Whether you’re a family-run café, a tech start-up, a charity, or a nationwide brand, the right PR strategy can elevate your reputation, expand your reach, and strengthen trust with your audience.
Traditional PR still matters
Traditional PR includes media relations, press releases, radio interviews, magazine features, and local or national news coverage. This type of PR remains incredibly powerful, especially for building trust and credibility.
Local businesses can use traditional PR to get featured in regional newspapers or radio stations, boosting their profile in the community.
Charities and non-profits can raise awareness through human-interest stories or event coverage.
Manufacturers or B2B companies can gain authority by appearing in trade publications.
A Cambridge PR agency can help secure the right kind of coverage to tell your story – whether it’s announcing a product launch, celebrating an award, or responding to a crisis.
The Power of Digital PR
Digital PR builds brand awareness and authority online, combining elements of SEO, social media, influencer outreach, and online publications. It’s measurable, scalable, and essential in today’s digital-first world.
Small retailers can drive traffic with influencer partnerships and blog coverage.
Tech companies can earn high-quality backlinks and brand mentions through thought leadership pieces and digital features.
Service businesses can reach new clients through Google-friendly PR content and guest articles.
When your brand is mentioned on high-authority websites, it boosts both your online visibility and search rankings – something a good PR strategy can deliver consistently.
Read our post about the Power of Digital PR.
Why it’s not one or the other
Many businesses make the mistake of thinking they need to choose between traditional or digital PR. The reality is, the two work best together.
A great story in a local newspaper can be repurposed into social media content, added to your website, and linked in newsletters. Likewise, digital coverage can lead to opportunities in traditional media.
PR for every budget
One of the biggest misconceptions is that PR is expensive and exclusive. In fact, many Cambridge PR agencies, including ours, work flexibly with businesses based on their size, goals, and budget.
You don’t need a six-figure campaign to see results – just clear messaging, a good story, and the right support.
Final Thought
PR isn’t just about press coverage – it’s about building relationships, shaping perception, and growing your brand with purpose. Whether you’re launching a new product, raising your profile, or protecting your reputation, PR gives you a voice – and ensures it gets heard.
If you're ready to see what traditional and digital PR can do for your business, our Cambridge PR agency is here to help.
