It’s taken me 12 years to write this article!

The life of a copywriter is not all about writing can you believe. Physically writing accounts for about 50% of our time, the other 50%, or what feels like 150% is spent planning what to write, researching the subject, and strategising what to do with the content once it’s created.

We thought it was time to begin our own content journey, and hope this journal on the new Mayfifteen website will be the inspiration required to create our own content for a change.